The Bombay High Court granted interim relief to Asha Bhosle against AI platforms and online sellers for cloning her voice and misusing her image without consent. The Court held this violated her personality and publicity rights and her moral rights under Section 38B of the Copyright Act. Defendants were restrained from using her identity and ordered to remove infringing content. Relying on constitutional privacy rights, moral rights, and passing off principles, the Court protected her control over her persona, reflecting a growing legal response to AI-based misuse of celebrity identities.
